Published On | March 20, 2012
MAXIMUS AIR HAS DESIGNS ON THE FUTURE
MAXIMUS AIR HAS DESIGNS ON THE FUTURE
Abu Dhabi, 20 March 2012 – The first aircraft to be painted in Maximus Air’s new livery rolled out of the Abu Dhabi Aircraft Technologies’ (ADAT) hangar this week and immediately re-entered the fleet to head off on another mission for the all-cargo airline.
The livery comprises the new name and brand identity, which was first revealed at last year’s Dubai Airshow and forms one important pillar in the company’s current 5-year growth strategy.
President and CEO, Fathi Hilal Buhazza says he was delighted with the outcome of the makeover, and added that the name and look better reflect Maximus Air’s position as a modern, progressive and successful cargo carrier which is proud of its Abu Dhabi heritage.
“Having grown from a local operator to a regional operator with some international trade, we are now ready to turn that business model on its head, “he said. “We have a lofty ambition, and that is to become one of the top three players in the global air cargo market. This is one of the reasons we engaged the services of one of the aviation industry's most creative designer of aircraft liveries, Didier WOLFF and his Happy Design Studio (HDS) in France to help shape the new brand within the context of this new strategy.
“The roll-out marks another very exciting chapter in our journey to become one of the top brands in this industry,” he said, “and I don’t think there will be many other all-cargo carriers with such great looking aircraft. ” he said.
Didier Wolff, founder of HDS who has been in ADAT supervising the repainting of the Airbus A300-600RP2F was equally excited with the end result:
“I would like to record my appreciation to Maximus Air’s CEO for his vision and audacity in selecting a design of this complexity and to the ADAT team who did a magnificent job in transferring the design from the conception onto the aircraft. They did it a highly professional job displaying the highest level of workmanship while all the time paying particular attention to the entire fine detail. In fact they treated the project as though they were doing an oil painting rather than an aircraft. And this was all done against the backdrop of a very tight timeline.”
The Airbus A300-600RP2F forms the core of the current Maximus fleet.
About Maximus Air
Maximus Air, an Abu Dhabi Aviation Group company, was established in 2005 to provide tailored solutions for moving outsized cargo. After operating for only just over seven years in the region, it is now a significant regional air cargo carrier and cargo aircraft ACMI lease operator, employing more than 200 staff and operating a fleet of eight all-cargo aircraft comprising an Antonov An-124-100, Airbus A300-600RP2Fs and Ilyushin IL-76TD across the Middle East, Europe, Africa and Asia.
Maximus Air currently runs regular scheduled cargo services on behalf of Etihad Crystal Cargo and is the appointed exclusive air relief support partner for the UAE Red Crescent.
Created by Didier WOLFF and based in France, Happy Design Studio has become a reference in original tailor made liveries on any type of aircraft. The audacity and passion of the company’s customers for aircraft lead to unique and personal projects revealing and individual or company personality.
Happy Design Studio manages the entire design project and supervises the painting of the aircraft on behalf of its clients wherever there are by relying on a large and very qualified technical partners and network.
Because each and every design is created on an accurate 3D model, all technical constraints linked with the final painting of the aircraft are taken into consideration from the start in order to ensure that the result will perfectly match the initial project.
About ADAT (Mubadala Aerospace)
Mubadala Aerospace, a business unit of Mubadala Development Company, is a global network of aerospace businesses that demonstrates world-class performance, creates innovative products, and delivers value-added services to its customers. With the highest standards of safety, quality, and efficiency, it intelligently invests in a network of international businesses creating mutually-beneficial partnerships, and capitalizing on market opportunities ensuring sustainable value to its stakeholders, growing local Emirati talent, and driving opportunity for the aerospace industry.
Mubadala Aerospace has forged collaborative agreements with world-class aerospace and aviation companies leveraging the expertise necessary for advanced, end-to-end technologies, and manufacturing bases that offer both state-of-the-art facilities as well as a global reach. Creating value by providing its businesses with resources, Mubadala Aerospace has developed strategic partnerships with leading companies including Airbus/EADS, FACC, Alenia Aeronautica/Finmeccanica, GE, Sikorsky Aerospace Services, and Lockheed Martin Corporation to build and maintain a globally competitive advantage.
Its companies include: ADAT, AMMROC, SR Technics, Sanad, Strata, Horizon, and Piaggio. Each of these companies has proven expertise in its field and performs with a mutual endeavor to be best-in-class.